Sally Sarieddine is a designer, yogi, and visionary whose work bridges craftsmanship, consciousness, and creative expression.
Raised between Lebanon and the UAE, her path has always been about seeking depth in design, in meaning, and in life. After earning a BA in Communication Arts and a Master’s in Marketing in London, she followed her intuition into fashion, founding Sally Sarieddine (Formerly, Lala Queen)", a Beirut-based label known for its handcrafted leather bags and sustainable philosophy.
Her signature design, the Dr. Bag, became a symbol of strength and individuality an architectural piece that carried both beauty and intention. It resonated with women who valued authenticity over trends and meaning over excess.
Today, under her eponymous brand Sally Sarieddine, she continues this story through a renewed lens merging timeless elegance with mindfulness and self-awareness. Every collection reflects her belief that true luxury begins with alignment: when design, energy, and emotion come together with purpose.
Beyond fashion, Sally is a certified life coach, pranic healer, and yoga practitioner, dedicated to living and creating from a place of presence and balance. Her work and philosophy invite women to reconnect with their truth, honor their evolution, and embrace beauty as a form of consciousness.
“I design for the woman who moves through life with awareness grounded, graceful, and free.”- Sally Sarieddine
CRAFTSMANSHIP
Sally Sarieddine creates unique luxury pieces, which are handcrafted in Dubai using only the very finest quality Italian leathers and finishes.
HANDCRAFTED
At Sally Sarieddine, we blend artistry with enchantment, redefining luxury through transformative experiences. Each piece is a meticulously crafted testament to skill, precision, and raw emotion, bringing the untold stories of meticulous craftsmanship to life.
GENUINE LEATHER
Experience the untamed elegance of premium, handcrafted leather. We source only the finest raw materials, allowing a visionary design ethos to sculpt them into spellbinding, high-quality works of art that command attention.
TIMELESS DESIGNS
Rejecting the fleeting illusion of fast fashion, we design for those who dare to walk their own path. Our creations seamlessly blend old-world mysticism with modern sophistication, offering captivating designs that transcend seasons and unveil your inner power.
OUR MISSION
At Sally Sarieddine, our mission is to create with absolute intention. We fuse the magic of old-world mysticism with modern sophistication, carving out a design philosophy rooted in uncompromising craftsmanship and untamed elegance. As a socially committed brand, we reject the illusions of fast fashion. Every piece of premium leather is ethically and responsibly sourced, handcrafted by master artisans to honor local community craftsmanship. From the raw materials we shape to our carefully considered, premium packaging, we remain unapologetically dedicated to sustainable luxury that empowers both the creator and the wearer